Call Centre Research

There are thousands of useful call centre research resources on the web for the Call Centre industry. To list them here would overwhelm you with information. However, it is good to know some options where to start. Therefore, I have listed some of such addresses below, depending on various key topics. Whenever you get lost in your search, just call in and we will be happy to help.

Call Centre Research |Introduction

If you don't have a specific topic or just don't know where to start you might be interested in call center blogs and call centre communities. Some people call the new way of learning from industry peers on the web eLearning 2.0. For E-Learning 2.0 &  Business Networking with Call Centre professionals, scientists and suppliers, we recommend to join the Call Centre community www.softigator.com. There you can find an overview of ongoing call centre research, call centre events, associations and potential clients and business partners in the Business Networking area.

Regarding the blogs, there is a whole variety. Some are chatty and some more sophisticated. Personally, I prefer the latter such as the TMC blog. One that mainly deals with Call Center Software is Contact Center Online. Another option is to start with online magazines such as Call Centre Helper or larger industry bodies such as ATA in the USA or the CCA in the UK. The other call centre associations around the globe are listed on Softigator.The larger European bodies are bundled under the umbrella of ECCCO.

Call Centre Research for Call Center Outsourcing clients

This information is pretty tough to gather by yourself without getting lost on the web. Nearly all the larger analysts have BPO reports in their portfolio. Again, a good start may be to check the Analysts reports on Softigator and just click on the link there to get in touch. If you are looking for BPO providers, if you want to buy a report, go to such platforms or visit a show.

Some of the leading events in Europe are Call Centre Expo in UK, Call Center World in Germany and the SECA in France. In the USA, Call Center Demo is a larger event, in Canada ICCM Canada. In Asia, Customer Contact World is an option. Many event organizers have tried already to deliver a real global approach. In my opinion, none of them has achieved it yet. Most of them attract some international players, but only for their language region (see below), for instance the SECA would attract offshore outsourcers from Senegal or Morocco.

Then, there are many call centre consultants, most of which seem to work locally. The majority of call centre consultants who we have met over the years are working as one-man/woman-shows or in smaller practices. Some of the global players have their CRM divisions which may cover call center consulting in a certain way. Often, they co-operate with freelancers and smaller practices. On your request, we will be happy to help with contact details.

Call Centre Research for Call Center Outsourcers

Usually, offshore providers will face tougher challenges as their nearshore colleagues. This is mainly because of the quality assurance discussions in the media over the last year. Now we all agree that offshore outsourcing doers bring real value and can cut costs significantly - if you know who to turn to and how to do it. As an offshore BPO provider you will naturally try to fit in the top quality category. You will need somebody local to open doors for you and also you will need marketing support. Most people I met do not even look at marketing collateral which just does not fit with their expectations. In a nutshell: As an offshore provider, you will mainly find this kind of information while co-operating with local experts. Just don't make the mistake to pay them commission only - nothing much will happen.

Local or nearshore BPO providers face a similar game as business consultants when it comes to gain new contracts. From my experience it is largely a matter of channel marketing: you know somebody who knows somebody etc. Why? Because trust matters. Yet targeted online and offline marketing is vital to get on the prospects' radar in the first place. But the biggest challenge is certainly the contracting phase. In a nutshell: networking, individual channel marketing and negotiation skills are key.

For both offshore and nearshore there are certainly competitions and respective platforms. Our opinion is that the best deals happen when you are "in" at an early stage when clients still explore their needs and the market. Therefore, sorry, we can't recommend any links for this case.

One word about us in this context: Jens Moeller Consulting Ltd. acts as an independent Management Consultancy. We do have a Marketing Consulting practice to support Call Centre Outsourcers and Call Centre Technology providers with Marketing advice and Maketing Services. However, we do not resell any outsourcing services. If you are looking for a BPO reseller we recommend to post an according advert on industry job sites.

Call Centre Research for Call Center Software Vendors

For Call Center Software vendors there is a whole lot of Business Directories out there. An interesting new Call Center eLearning & Business Networking platform is Softigator. In the Business Networking section on "Search" members can search for and communicate with industry peers. Members represent their companies, too. So you can get listed easily and for free.

Further, there are the big industry directories like Teleplaza or Capterra and lots of smaller players, many of which are not completely manually managed by call center experts. Thus, they often lack important players in the industy in their lists. Another great service is UC Strategies as an industry resource for enterprises, vendors, system integrators, and anyone interested in the growing Unified Communications arena. A supplier of objective information on Unified Communications, UC Strategies is supported by an alliance of leading communication industry Advisors, Analysts, and Consultants.

For vendors and buyers of Call Center Software Commfusion offer great Research services. Also, there are some communities for specific business arenas within the Call Center market. For instance, the USA based Society of Workforce Planning Professionals (SWPP) offers a publication and regular meetings to provide networking opportunities and exposure to Workforce Management specialists.

If you have any question in this matter, we will be happy to help. Just get in touch.

Call Centre Research | Industry Reports

Usually you will have the choice between two approaches to get serious call centre research results: either you leave your contact details for a free report or you just buy one with some analysts. The advantages and drawbacks are obvious. An example for a free sponsored report is on TMCnet. Also, have a look at larger industry bodies (see above). Commfusion market researchers are focused on Communiucations Technology and provide a vast set of information especially about the North American market. On Softigator, you can find summaries of Call Centre related reports by well known and specialised Analyst Firms and get in touch with them through their link.

At last, a hint about languages. Never forget, that people tend to search primarily in their mother tongue. For each language there are different communities, portals and even local analysts and researchers. You will hardly find one which covers it all. You can cluster what I would call "language regions" like e.g. Latin America and Spain for Spanish or India, the US and the UK for English. French sites often cover French speaking Offshore countries, for instance in North Africa. German speaking sites are not only frequented by Austrians, Swiss and Germany, but also by Eastern Europeans. The more global you go, the more sophisticated it gets.

Call Centre Research | Selected Vendors

Some vendor websites in the call center industry provide not only product information but also informative call center management information. This is why we have decided to share our opinion about some of them with you. This section will start with one vendor, but will be enlarged step by step:

Get in touch now for a free telephone consultation at info@callcentreconsulting.com or +44 (0)20 799 32 415